Some believe that there’s nothing more to it after the site is launched. But like any other asset, a website needs regular maintenance. Unless you’re technologically savvy enough to do it yourself, it’s usually better to ask the experts to provide the support to maintain your site.

This could include:

• Support and Troubleshoot: This is quite a broad area and can include any kind of issues a user encounters on your website, or issues with the hosting, security and other aspects.
• Periodic Renewals: Depending on your initial purchase, you may need to update your domain name, hosting and other licenses periodically. It is also advisable to update the content on your website, such as company or product information or other changes from time to time, perhaps once every year.
• Blog / Live content: If you really want to engage your customers and have them return to your website, it is advisable to have a blog or other new content such as podcasts or videos posted regularly.
• Optimization: In order to make your website ‘visible’ online, you will have to employ some Search Engine Optimizations techniques, and other methods to drive up traffic. Once your site has been live for a period of time and you can use the web analytics data to optimize your website for conversions or other goals. Other factors like Website loading time, speed, etc.

Phew! And this is just the overview. There are many layers and details to each of these steps. Each of these is crucial to ensuring your website brings in the desired results for your business.