Here are five steps you can take to avoid common SEO mistakes:

1. Research and use relevant keywords: Using relevant and targeted keywords is essential for SEO success. Make sure to research and choose the right keywords for your business and use them appropriately in your website’s content.
2. Make sure your website is mobile-friendly: With the increasing number of people accessing the internet on their smartphones, it’s important to make sure your website is mobile-friendly. Google favors mobile-friendly websites in its search rankings, so it’s essential to have a responsive design that works well on all devices.
3. Use header tags and title tags appropriately: Header tags (H1, H2, etc.) and title tags are important for SEO as they help search engines understand the structure and content of your website. Make sure to use them appropriately and include your keywords.
4. Use alt tags for images: Alt tags provide a text alternative for images and can be read by search engines. By including relevant alt tags, you can help improve the SEO of your images and make them more visible in the search results.
5. Avoid keyword stuffing: Keyword stuffing is the practice of overusing keywords in an attempt to manipulate search rankings. This is a black hat SEO tactic that can actually harm your rankings, so it’s important to avoid it. Instead, focus on creating high-quality, relevant content that naturally includes your target keywords.